Business Profile: Free Range Concepts
(Featured Image from D Magazine) Noonan (Left) and Sepkowitz (Right) One of the things that I want to begin highlighting are amazing and unique churches and businesses that I come across during my travels or through interaction via the digital space. For those of you who follow me on social media, you would have seen that I was in Houston recently. I visited a few spots that had very amazing behind-the-scenes business stories. If I'm enjoying a place as a customer, I love to research the story behind it. While in Houston, I went to Bowl & Barrel for a night of fun. It was definitely an experience. It's like the southern version of Lucky Strike that we have on the North East. However, Bowl & Barrel is just one of the businesses within Free Range Concepts. When I read up on their other businesses, I was blown away. They have been truly creative in creating experiences for those who think that they are just coming for a bite to eat. It's more than that if you're stopping by a restaurant owned by Free Range Concepts.
Business: Free Range Concepts
Profile Description: FreeRange Concepts’ founders, Kyle Noonan and Josh Sepkowitz, have a combined 20 years of experience in the restaurant and hospitality industry, including hospitality management, operations, acquisitions, divestures, and new store openings for multi-million-dollar concepts.
Includes: Bowl & Barrel, Mutts, The General Public, The Rustic
Owners/Partners: Kyle Noonan and Josh Sepkowitz
Sector: Restaurant Management & Hospitality
Cities: San Antonio, Dallas, Houston
First Year of Operation: $350,000
Second Year of Operation: $6 Million
Now: More than $20 Million (reaching corporation status) #BizGoals
What I love about this company is that they proved that you can indeed do business with people who are close to you. They never made decisions unless they agreed as a team. Sepkowitz handles the financials and the real estate portion while Noonan handles the branding and the operations. Sepkowitz was an investment banker on Wall Street before partnering with Noonan. Noonan came from operating and opening up locations under the Pappa's brand. So imagine what happens when two people with this kind of experience comes together? The numbers that they've reached then aren't so surprising. The one thing that I really admire is how they have the ability to turn something really amazing and make it a viable business. Ever had an idea for a business and thought it was a really good idea? They figure out what those good ideas are and make them into multi-million dollar businesses.
The Concepts Broken Down
- Bowl & Barrel: Boutique bowling alley & tavern dishing locally sourced American eats, craft beers & cocktails.
- Mutts: Casual eats & craft beers served concession-style on a dog-friendly patio, plus an off-leash park.
- The General Public: Modern gastropub featuring elevated comfort classics, cocktails, wine & craft beer.
- The Rustic: Down-home venue with locally sourced American eats, Texas brews & an outdoor patio with live music.
- Use your experience and passion to do what you know you have the ability to do
- Research and use tools to make that good idea something that can position you for success. Just because it's a good idea doesn't make it a good business move. If you're going to go all in and take that risk, make sure you have some backup via research, funding, and more to make a solid move. Don't be an idiot.
- Approach the market with something unique and build the experience around your center focus.
Some of their secrets include the following:
- Talk to your customers to figure out what they desire as you create new concepts for business
- They stay in their lane when it comes to their roles as partners
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